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Automations: Nonprofit Fundraising and Follow-Up on Autopilot

Automations

Build trigger-based workflows that send the email, create the task, and update the record for you.
You already know what should happen after every gift. DonorDock Automations turn that knowledge into workflows that run on their own, so the follow-up happens whether or not anyone on your team has time that day.
A vertical timeline of one DonorDock automation. On day zero a gift comes in, which triggers the sequence. Immediately a thank-you text is sent. The same day the donor is added to the Monthly Donors list. On day seven a task is created to give them a call. On day thirty an impact story is shared.
A DonorDock automation for new volunteers. The trigger is Potential Volunteer Created with no filters, followed by five steps: add to the Volunteer Opportunities marketing list, send a volunteer email one day later, send out a volunteer packet due three days after, send a confirmation of volunteer status email at eight days, and a personal volunteer touchpoint at sixty days.

What an Automation Does

You already know the follow-up that should happen after a gift. A thank you the same day. A task for the person who owns that relationship. A badge so you can find that donor again in six months. Knowing was never the problem. Doing it lands on top of everything else you carry.

An Automation is a workflow you set up once and DonorDock runs from then on. You choose the event that starts it, add the steps that should follow, and it works in the background for every contact who qualifies. You will find Automations in the navigation bar, with separate tabs for the ones currently running and the ones still in draft.

Ten Triggers to Start From

Every Automation begins with a trigger, the moment in DonorDock that sets it off:

  • Gift Created and Gift Updated
  • Recurring Donor Created
  • Contact Created, Contact Updated, and Contact Stage Changed
  • Contact Added to Badge and Contact Added to Marketing List
  • Activity Created
  • Ask Stage Changed — when a solicitation moves forward on your AskBoard

Filters sit on top of any trigger so a workflow only runs when it should. They read Contact, Gift, and Activity records using a property, an equation, and a value, and you can stack up to 20 filter lines in a group with And or Or logic. A first-time gift over $1,000 can follow a very different path than a $25 recurring gift.

Thirteen Actions Your Team Does Not Have to Do by Hand

Each Automation holds up to 20 steps, and every step is something DonorDock does for you:

  • Reach out: Send Email, Send Text, Send Letter, Send Internal Email
  • Assign the work: Create Task, Schedule Call, Schedule Meeting, Add Action Board Nudge
  • Keep records clean: Add Badge, Remove Badge, Add to Marketing List, Remove from Marketing List
  • Connect other systems: Call Webhook

Steps can be dated up to 365 days out. That means a year of planned cultivation is one Automation you build once, instead of a standing reminder someone has to remember to act on.

Where Automations Show Up in Your Day

When an Automation creates a task, schedules a call, or adds a nudge, it appears on the Action Board of whoever owns that contact. The work does not wait in a separate queue to be discovered. Internal emails and webhooks handle the rest, letting you alert a colleague the moment a major gift lands or pass data to another system without anyone copying it over.

If you would rather start from a donor lifecycle sequence than build from a blank page, Stewardship Journeys are prebuilt Automations for exactly that, and Otto adds Smart Nudges based on what your data shows in the moment.

The Action To Take picker in the DonorDock automation builder, listing available step actions: Send Email, Send Internal Email, Send Text, Send Letter, Create Task, Add Badge, Add to Marketing List, Remove Badge, Remove from Marketing List, Schedule Meeting, and Schedule Call.
A DonorDock automation for new volunteers. The trigger is Potential Volunteer Created with no filters, followed by five steps: add to the Volunteer Opportunities marketing list, send a volunteer email one day later, send out a volunteer packet due three days after, send a confirmation of volunteer status email at eight days, and a personal volunteer touchpoint at sixty days.

Frequently Asked Questions

What can DonorDock automate?
Emails, text messages, letters, internal notifications, tasks, calls, meetings, badges, marketing list membership, Action Board nudges, and webhook calls to other systems. Any of those can run from any of the ten triggers.

How many steps can one Automation have?
Up to 20 steps after the trigger. Each step can be dated as far as 365 days into the future.

How many Automations can I run at once?
Your plan includes 10 running Automations, and you can add more in blocks of five. There is no limit on how many you keep in draft while you build and test them.

What is the difference between an Automation and a Stewardship Journey?
Journeys are Automations built for the donor lifecycle, with the sequence already mapped for you. Automations are the underlying engine, so you can use them for anything from a thank-you series to internal alerts to keeping your badges and lists tidy.

Do I need a developer to set this up?
No. Triggers, filters, and steps are all chosen from dropdowns. The Call Webhook step is there if your team wants to connect another system, but nothing else requires technical help.

Can an Automation run on something other than a gift?
Yes. Contact changes, stage changes, badge and marketing list membership, newly created activities, and an Ask moving to a new stage can all start a workflow. That is how teams automate volunteer follow-up, membership renewals, major gift cultivation, and data hygiene alongside fundraising.

The Action To Take picker in the DonorDock automation builder, listing available step actions: Send Email, Send Internal Email, Send Text, Send Letter, Create Task, Add Badge, Add to Marketing List, Remove Badge, Remove from Marketing List, Schedule Meeting, and Schedule Call.
A DonorDock automation for new volunteers. The trigger is Potential Volunteer Created with no filters, followed by five steps: add to the Volunteer Opportunities marketing list, send a volunteer email one day later, send out a volunteer packet due three days after, send a confirmation of volunteer status email at eight days, and a personal volunteer touchpoint at sixty days.
The Action To Take picker in the DonorDock automation builder, listing available step actions: Send Email, Send Internal Email, Send Text, Send Letter, Create Task, Add Badge, Add to Marketing List, Remove Badge, Remove from Marketing List, Schedule Meeting, and Schedule Call.
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