Webinars & Events

ou have the donor list, the CRM, and the emails going out. So why is revenue so hit or miss? It's not your list size, and a better subject line might get the open — but it won't fix what's underneath. The real problem: most nonprofits are sending emails when they should be running email campaigns. In this session, you'll learn why some organizations raise consistent funding from every send while others barely see results — and the shift that changes everything.

Here's what you'll leave with:

• The real reason your emails aren't converting — and why it has nothing to do with list size, open rates, or writing talent
• The #1 email mistake that quietly trains donors not to give (almost every nonprofit is making it right now)
• The answer to "how often should we email?" — backed by data that will end the unsubscribe debate on your team for good
• The 3 shifts high-performing nonprofits make to turn email into their most reliable revenue channel — whether your list is 300 or 30,000

Who this is for:

Executive Directors, Development Directors, Marketers, or lean fundraising teams who already have a list and a CRM — and want consistent funding growth from it, not occasional spikes once or twice a year.

More traffic doesn't always mean more donations. Before you invest in your next campaign, take a fresh look at the experience you're creating for donors online.

In this webinar with Farra Trompeter, Co-Director and Worker-Owner at Big Duck, you'll learn how to audit your website, donation process, emails, and social media through a supporter's eyes. You'll spot the small gaps that quietly cost you gifts, and find the moments where you can build trust, keep your brand consistent, and give donors a reason to come back.You'll leave with a practical checklist you can use to strengthen your digital fundraising right away.

Learning outcomes

• Audit your website, emails, and social through a donor's eyes to find friction in the giving experience.

• Assess whether your messaging, calls to action, and stewardship build trust and inspire giving.

• Act on a simple plan of practical improvements that strengthen donor engagement year-round.