A donor journey is an intentional, step-by-step engagement path — the thank you, the impact story, the invitation, the call — mapped against time rather than left to whoever remembers. A donor who gives in March hears from you in April, June, and September without anyone having to notice it is time.
Rather than starting from a blank page, DonorDock includes pre-configured journeys for the six segments most nonprofits are trying to move:
Change the wording. Move day seven to day three. Add a task for the person who owns that relationship instead of an email. Delete a step you would not really send.
When a journey creates a task, schedules a call, or adds a nudge, it lands on the Action Board of whoever owns that contact — not in a separate queue nobody checks. Emails and texts send using your own templates.
What is a donor journey?
An intentional, step-by-step engagement path that guides a donor through a planned series of interactions over time — thank you, impact update, invitation, personal contact — rather than leaving follow-up to memory.
Does DonorDock include prebuilt donor journeys?
Yes. Six pre-configured journeys are included: first-time donors, recurring donors, prospective donors, mid-level donors, major donors, and lapsed donors.
How do I start a donor journey?
Go to Automations, open Journeys, select a journey, edit the email content, timing, and tasks, then click Start.
Can I change the prebuilt journeys?
Yes. Every email, delay, and task can be edited before or after you start it, and you can add or remove steps.
Do I need to map my donor journey before using this?
No. The six included journeys give you a working draft to react to, which is usually faster than starting from a blank map.
What is the difference between a donor journey and an automation?
A journey is an automation shaped around the donor lifecycle, with the sequence already built. Automations are the general-purpose builder behind them.
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