FUNDRAISING AUTOMATION

The follow-up happens whether or not you have time today.

DonorDock turns the things you already know you should do after every gift into workflows that run on their own — the thank-you, the task, the badge, the second touch a month later.

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THE REALITY

Donors are getting harder to keep, and follow-up is what keeps them.

Retention is where the money already is, and it comes down to whether the second, third, and fourth touch actually happen. For a team of one or two, that is not a discipline problem. It is a capacity problem, and it is the one thing automation genuinely fixes.

43.3%
of donors who gave last year gave again, meaning most do not return (AFP Fundraising Effectiveness Project, 2025 data)
2.7x
the click-through rate of an automated welcome series over a standard fundraising email — 1.6% against 0.59% (M+R Benchmarks 2026)
3.6%
fewer donors gave in 2025, the fifth consecutive annual decline, which makes keeping the ones you have the cheapest growth available (AFP Fundraising Effectiveness Project)
HOW DONORDOCK HELPS

Build it once. It runs for every donor, from then on.

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TRIGGERS AND FILTERS

Ten triggers, so a workflow starts at exactly the right moment.

Start an automation when a gift is created or updated, a recurring donor signs up, a contact is created, updated, or changes stage, someone joins a badge or marketing list, an activity is created, or an Ask moves to a new stage on your AskBoard. Stack up to twenty filter lines with And/Or logic so a first-time $1,000 gift takes a different path than a $25 monthly one.

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THIRTEEN ACTIONS

Up to twenty steps, scheduled as far as a year out.

Send an email, text, letter, or internal alert. Create a task, schedule a call or meeting, add an Action Board nudge. Add or remove badges and marketing list membership. Call a webhook to reach another system. Each step can be dated up to 365 days after the trigger, so a full year of cultivation is one workflow you build once.

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DONOR JOURNEYS

Six lifecycle journeys, already mapped for you.

Prebuilt journeys for first-time, recurring, prospective, mid-level, major, and lapsed donors. Open one, edit the emails and timing so it sounds like your organization, and press Start. The map and the thing that runs are the same object, so a journey mapping exercise no longer dies on the whiteboard.

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THE SHIFT

From a follow-up plan you maintain to one that maintains itself.

Old way

Doing It By Hand

  • Thank-yous sent in batches, days or weeks late
  • A sticky note reminding someone to call the $5,000 donor
  • Receipts entered and emailed one at a time
  • New monthly donors added to lists manually, when someone remembers
  • The stewardship plan lives in a document nobody opens
  • When your one development person is out, follow-up simply stops
VS
New way

The DonorDock Way

  • A gift arrives and the thank-you sends itself, in your words
  • A task lands on the right person's Action Board automatically
  • Receipts generate and send without anyone opening the record
  • Badges and marketing lists update themselves as donors change
  • Six prebuilt donor journeys, editable, running in the background
  • Follow-up continues when your team is out, or short-staffed, or both
Customer success story
CUSTOMER SPOTLIGHT

Read their story →
"DonorDock provides an easy-to-use product that nicely meets the needs of our non-profit"
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Mark S.
Founder & CTO
DonorDock has made my tasks as an ED actually enjoyable. Knowing that I have DonorDock in my toolkit, it has relieved so much anxiety. It's really helped me stay on top of things that previously fell through the cracks.
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Les Tilka
Executive Director
"We couldn't have chosen a better company to trust with our nonprofit business."
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Laura V.
Mom in Chief
"The customer service has always been so helpful and prompt. No question or problem asked has ever been unanswered or unsolved."
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LesleyAnne B.
Project Coordinator
"I was able to start managing and tracking my donors almost since day 1."
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Isaac C.
Director of Operations
As a fundraising consultant working with hundreds of nonprofits, DonorDock is a no-brainer for charities.
Patrick Kirby, DonorDock testimonial
Patrick Kirby
DoGoodBetter Consulting
"Hands down the best donor management system out there."
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Jen K
Office Manager
"It's so much easier to use than any other donor management system I've tried."
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Kelly S.
Executive Director
"I have just moved a second organization to DonorDock because I love it so much."
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Corinne D.
Small nonprofit
"It's like adding a fundraising teammate!"
Scott Holdman, DonorDock testimonial
Scott Holdman
Consultant

Voted #1 for Growing Nonprofits

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Worried about data migration?

Switching to DonorDock is simple

We understand that you wear a lot of hats, so we make your transition to DonorDock easy and uncomplicated. DonorDock was rated #1 Easiest Setup and comes with human support for free.
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