In this episode of Beyond the Donation, Matt Bitzegaio sits down with David Hartstein from Wired Impact to explore what makes a nonprofit website truly effective. They dive into the common challenges small to mid-sized nonprofits face when it comes to web design, and why a well-crafted website is more than just a nice-to-have—it's your 24/7 digital storefront.
David shares practical advice on conducting website audits, improving accessibility, and simplifying homepage design to better serve visitors. You'll also hear how AI is shifting the SEO landscape, and what that means for creating content that ranks and resonates. Whether you're working with a shoestring budget or looking for quick wins, this conversation is packed with actionable tips to help your website do more for your mission.
00:00 Introduction and Guest Welcome
00:17 David Hartstein's Background and Wired Impact
01:52 Importance of a Well-Designed Website
04:32 Budget Constraints and Website Prioritization
06:23 Conducting a Website Audit
08:57 Key Elements of a Nonprofit Homepage
12:51 Impact of AI on SEO and Website Design
19:10 Website Accessibility
26:15 Final Tips and Resources
Additional Resources:
- Nonprofit Website Audit
- How to Nail Your Nonprofit Website’s Homepage
- Accessible Content: 7 Tips for Inclusive Web Pages (Checklist)
To Connect with David:
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