Giving days are often a part of a nonprofit's fundraising strategies. These may be local, regional, national, or even global days, such as Giving Tuesday. Giving days are often popular because of the sense of urgency and excitement, fundraising goals, community and donor engagement opportunities.
Your nonprofit put together a successful giving day, enjoyed the excitement, executed your plan, and hopefully met your goals...but now what? We are here to lay out next steps to help nonprofits carry their success after the giving day and beyond the donation.
It is important to acknowledge and engage with your donors after their gift. Donors are more likely to give again and become long term supporters if they feel connected to your organization and see the impact their gift is making for your nonprofit.
Donor CRM systems can help you easily segment donor information to help personalize your engagement with your donors and track those activities and touch points.
DonorDock goes one step further with automation and suggestions. It is like a fundraising assistant giving you insights and support
Acknowledging and communication with your donors is key. After that it is time to dig into your data to see what worked well with your campaign and giving day.
Additional reporting and data segmentation may be helpful when looking at campaign progress.
Take the time to engage with your donors, celebrate the successes, and reflect on things to improve after a giving day, then take the data, information, and successes and put them into action for the whole year through.
DonorDock has a tier for all size nonprofit's starting at our free tier!
Check out DonorDock's Free Resources to help your fundraising efforts!