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9 free resources to transform your GivingTuesday campaign

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As GivingTuesday approaches, it’s important for your nonprofit to start planning your campaign! That’s why we’ve put together this list of free resources to help your nonprofit thrive this GivingTuesday!

Looking for a specific free GivingTuesday resource?

  1. The Ultimate Guide to GivingTuesday
  2. Tools to craft a compelling donation page
  3. Email templates that connect with your donors
  4. GivingTuesday logos and images
  5. DonorDock’s Countdown to Kindness

What is GivingTuesday?

GivingTuesday is a global movement that celebrates generosity and encourages people to support causes that matter to them. Whether you're passionate about education, the environment, healthcare, or animal welfare, GivingTuesday is your chance to join hands with millions of others around the world to make a positive impact!

This year GivingTuesday will fall on Tuesday, November 28, 2023.

Why should you participate?

GivingTuesday transcends traditional fundraising efforts, offering your nonprofit a chance to align with a global movement that goes beyond monetary contributions. It’s about fostering connections, igniting a spirit of giving, and creating a ripple effect of positive change.

GivingTuesday is more than a day; it’s a movement! With over 37 million adults participating in GivingTuesday in 2022, it’s like a megaphone for your mission. This is a great opportunity to showcase your impact, share success stories, and paint a vivid picture of the change you're making. It’s a time when people are excited to give back through both donations and time. This is a great chance to engage volunteers and inspire others to take action.

This is a chance to build connections, to collaborate with other nonprofits, and learn from one another! Everyone has something to give and every act of kindness counts!

Here’s a list of free resources to help your nonprofit this GivingTuesday!

The Ultimate Guide to GivingTuesday

One of many free GivingTuesday resources: The Ultimate Guide to GivingTuesday. Yellow background with a girl pointing to the free resources name

The Ultimate Guide to GivingTuesday is designed to empower your nonprofit in making the most of this global day of generosity! Packed with insights and actionable strategies, this guide is a roadmap to maximize impact and inspire positive change on GivingTuesday. Whether you're a seasoned philanthropist or new to the world of giving, this tool equips you with the knowledge and tools needed to create meaningful connections and amplify the spirit of giving."

This guide will walk you through the planning process and help you decide how to participate in GivingTuesday.

Crafting a GivingTuesday donation page

Online Giving Assessment

Having a user-friendly Online Giving page is essential to your GivingTuesday campaign! The Online Giving Assessment is a free resource that helps you evaluate your nonprofit's GivingTuesday donation forms and pages. With a beautiful, easy-to-navigate donation page, you can effectively engage donors, inspire trust, and streamline the giving process.

Donation Page Playbook

Did you know on average, only 4% of donation page traffic actually results in a donation? 

The Donation Page Playbook is filled with actionable steps to optimize your online giving and improve your donor conversion rate! By creating a seamless giving experience, you can truly maximize the GivingTuesday hype! Ready to elevate your fundraising and raise more with beautiful donation pages?

GivingTuesday email templates

Ready to make this GivingTuesday a breeze? Instead of staring at a blank screen, check out these pre-designed GivingTuesday templates to help you spread the word and make a real impact. Just pick one, personalize it, and hit send. Easy peasy, right? Let's rock this GivingTuesday together!

GivingTuesday Assets

GivingTuesday Logos

These logo resources are designed by the GivingTuesday team and are free to use. When designing your GivingTuesday content, it’s important that you clearly tie it back to the event! Using the GivingTuesday logo is one simple way that you can connect your campaign to the global movement.

GivingTuesday Templates

GivingTuesday has teamed up with Canva to provide these free templates as one of many resources for nonprofits like yours. These templates can be used to create branded emails and social media posts. Or stick them on your donation page to tie it directly to GivingTuesday!

GivingTuesday Gifs

Who doesn’t love a good meme or gif? Take advantage of this lighthearted way to connect with your audience this GivingTuesday by using any of the free GivingTuesday gifs on Giphy.

Pictures and images

The GivingTuesday team and Pexel are working together to provide these free-to-use images as a resource to you. Want to send a visually appealing email, but you don’t have the time or talent to capture pictures of your nonprofit or its volunteers? Because these stock images are royalty- and copyright-free, which means you can use them in any of your mailings or digital media without having to pay for them.

Like Pexel, unsplash has a royalty- and copyright-free images available. Check out this free stock image library for nonprofits. With images sorted into a variety of different categories, this resource will help your nonprofit design beautiful mailings and digital content easily!

One of the best free resources for GivingTuesday

Image of the free GivingTuesday resources: DonorDock's Countdown to Kindness

DonorDock’s Countdown to Kindness

Are you looking for someone to cheer you on as you prepare for GivingTuesday? Do you want to win prizes just for raising donations?! Then DonorDock’s Countdown to Kindness is just for you! Leading up to GivingTuesday, DonorDock will be linking to free resources, sending out tips and tricks for your GivingTuesday campaign, AND will be giving away over $6,000 worth of prizes to nonprofits like yours!

More than just free GivingTuesday resources, we’re here to help!

We wish you the best as you prepare for GivingTuesday and encourage you to use any of the free resources to elevate your campaign.

If you’re looking for a fundraising sidekick this GivingTuesday, DonorDock could be the donor development system for you. With DonorDock you can easily design a beautifully branded GivingTuesday donation page. And, you can even set up automatic thank you emails and receipts, so your donors know how much you appreciate their gifts. DonorDock is an all-in-one Donor Development system that connects your giving pages directly to its donor management platform, so all your donor data is in one place. But more than that, DonorDock serves up actionable tasks to keep your donors engaged with your nonprofit! Find out if DonorDock is the key to unlocking your GivingTuesday success.

Elisha Ford
Content Writer
Written by
Elisha Ford
Content Writer

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