LAPSED DONOR REACTIVATION

Win back the donors you already earned.

The donors most likely to give again are the ones who gave before. DonorDock helps you spot who has lapsed, understand why, and run win-back outreach that brings them home.

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THE REALITY

Your warmest prospects are last year's donors.

Most attrition is quiet and reversible. A lapsed donor already believes in your mission, which is why winning one back costs a fraction of finding someone new. (Source: Fundraising Effectiveness Project.)

81%
of first-time donors never give a second gift
60%
retention once a donor gives twice, versus around 20% for one-time donors
$0.20
to keep a donor for every dollar, versus $1.50 to acquire a new one
HOW DONORDOCK HELPS

Catch donors as they drift, then bring them back.

Book Your Demo
SPOT THE DRIFT

See who has lapsed before it's too late.

Run LYBNT and SYBNT lists in a click to find donors who gave last year but not this year. Smart Nudges flag at-risk supporters early, while there is still a relationship to save.

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WIN-BACK ON AUTOPILOT

Run re-engagement sequences that don't run you.

Build automated win-back journeys with email, text, and follow-up tasks. Reach lapsed donors with the right message at the right moment, without rebuilding the campaign each year.

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TARGETED OUTREACH

Segment so every lapsed donor hears the right thing.

Group lapsed donors by why they gave, how much, and how long ago. Send a different message to a lapsed monthly donor than to a one-time event guest, all from one place.

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THE SHIFT

From quietly losing donors to actively winning them back.

Old way

Without a Win-Back System

  • Donors lapse and no one notices for a year
  • The same generic appeal sent to everyone
  • Win-back campaigns rebuilt from scratch each time
  • Warm relationships left to go cold
VS
New way

With DonorDock

  • At-risk and lapsed donors surfaced automatically
  • Segmented outreach by giving history and reason
  • Re-engagement journeys that run year-round
  • Smart Nudges that flag who to call first
Customer success story
CUSTOMER SPOTLIGHT

Transforming Chaos into Connection: Streamlining Donor Engagement with DonorDock

Love Inc's journey with DonorDock showcases a transformative experience from overwhelming disorganized data to streamlined donor engagement, ensuring no donor is left behind with smart nudges and personalized outreach. Through seamless onboarding, exceptional customer support, and a user-friendly interface, Love Inc has empowered their team, enhancing connections with over 2,000 emails sent each month. Discover how they turned challenges into opportunities, fostering meaningful donor relationships with DonorDock’s comprehensive CRM solution.

Read their story →
"DonorDock provides an easy-to-use product that nicely meets the needs of our non-profit"
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Mark S.
Founder & CTO
DonorDock has made my tasks as an ED actually enjoyable. Knowing that I have DonorDock in my toolkit, it has relieved so much anxiety. It's really helped me stay on top of things that previously fell through the cracks.
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Les Tilka
Executive Director
"We couldn't have chosen a better company to trust with our nonprofit business."
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Laura V.
Mom in Chief
"The customer service has always been so helpful and prompt. No question or problem asked has ever been unanswered or unsolved."
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LesleyAnne B.
Project Coordinator
"I was able to start managing and tracking my donors almost since day 1."
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Isaac C.
Director of Operations
As a fundraising consultant working with hundreds of nonprofits, DonorDock is a no-brainer for charities.
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Patrick Kirby
DoGoodBetter Consulting
"Hands down the best donor management system out there."
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Jen K
Office Manager
"It's so much easier to use than any other donor management system I've tried."
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Kelly S.
Executive Director
"I have just moved a second organization to DonorDock because I love it so much."
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Corinne D.
Small nonprofit
"It's like adding a fundraising teammate!"
Scott Holdman, DonorDock testimonial
Scott Holdman
Consultant

Voted #1 for Growing Nonprofits

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Worried about data migration?

Switching to DonorDock is simple

We understand that you wear a lot of hats, so we make your transition to DonorDock easy and uncomplicated. DonorDock was rated #1 Easiest Setup and comes with human support for free.
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Frequently asked questions

What automations does DonorDock offer?

DonorDock offers task automations, email sequences, donor journey workflows, follow-up reminders, pledge reminders, membership renewal reminders, contact birthday triggers, recurring gift triggers, form-response triggers, and automatic logging of donor activity. All automations can update fields and add or remove tags alongside other actions, helping small teams run consistent stewardship without manual effort.

Last updated
May 7, 2026
Can automations remind me to follow up with donors?

Yes. You can automate reminders for stewardship, campaign steps, and engagement milestones based on different triggers with full flexibility for customization.

Last updated
February 25, 2026
How does DonorDock help with donor stewardship?

Otto is DonorDock's built-in AI assistant trained on fundraising best practices and thousands of hours of nonprofit stewardship expertise.

It identifies donor opportunities, suggests next actions, highlights important donors, flags lapsed givers, recommends follow-up actions, helps with messaging, and generates tasks or reminders based on donor behavior.

Last updated
June 8, 2026
Can DonorDock send thank-you emails automatically?

Yes. Online donors automatically receive a tax receipt and thank-you message immediately after giving. You can customize these messages and set up additional follow-up emails to deepen relationships. It's all automatic once you configure it.

Last updated
February 25, 2026
How much time can staff save using DonorDock's automation features?

DonorDock automates routine donor communications, administrative tasks, and data entry with 15 workflow action types. Otto AI drafts personalized emails and thank-you messages in minutes instead of 30+ minutes each. ActionBoard and Smart Nudges eliminate the time spent figuring out what to do next.

Last updated
March 25, 2026

You'll believe it when you see it.

Schedule a demo and see why 7,200+ people trust DonorDock for their CRM.
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