Create Better Direct Mail Appeals | Guide

This Guide from the Impact Institute includes 10 tips you can save as a reference for your next mail sent to donors.

‍
"The mailbox continues to be a place to surprise and delight. in a fast paced world of digital overload, direct mail has become a highly effective way to grab a donors attention and connect with them emotionally."

Write appeals that genuinely connect with your donors; choose authentic connection.

This practical guide gives actionable suggestions for writing better donor appeals.