This Guide from the Impact Institute includes 10 tips you can save as a reference for your next mail sent to donors.
"The mailbox continues to be a place to surprise and delight. in a fast paced world of digital overload, direct mail has become a highly effective way to grab a donors attention and connect with them emotionally."
Write appeals that genuinely connect with your donors; choose authentic connection.
This practical guide gives actionable suggestions for writing better donor appeals.