In this episode of Beyond the Donation, guest host Val Kleppen interviews Carly Euler, a marketing manager at MemoryFox. Carly shares her extensive experience in nonprofit fundraising, marketing, and communications.
The discussion centers on the importance of storytelling in the nonprofit sector, the ethical considerations involved, and practical tips for capturing and using stories to enhance donor relationships and fundraising efforts.
Carly emphasizes building a culture of storytelling and using digital media effectively to share impactful and authentic narratives.
00:00 Introduction to Beyond the Donation
00:35 Meet Carly Euler from MemoryFox
02:14 The Power of Storytelling in Nonprofits
08:03 Building a Culture of Storytelling
10:12 Ethical Storytelling Practices
19:17 The Role of Digital Media in Storytelling
22:53 Case Study: Wreaths Across America
25:44 Final Thoughts and Contact Information
To Connect with Carly:
Website | LinkedIn | Carly’s TikTok
To Connect with Beyond the Donation Podcast:
BTD Podcast | DonorDock LinkedIn | Matt LinkedIn
