In this episode of Beyond the Donation, host Matt Bitzegaio welcomes Michelle Boggs from the GoFundMe Pro team. They discuss Michelle's extensive experience in fund development, explore the evolution of fundraising, the impact of technology, and the vital role of human relationships. The conversation also delves into the increasing costs of donor acquisition and retention, the power of social media and impact creators, and practical strategies for nonprofits to leverage GoFundMe Pro for better fundraising outcomes.
00:00 Introduction
00:31 Guest Introduction: Michelle Boggs
01:16 Michelle’s Background and Role at GoFundMe
03:29 The Evolution of Fundraising
05:42 Challenges in Fundraising Today
05:59 The Importance of Technology
10:48 Strategies for Nonprofits
20:48 Leveraging GoFundMe for Nonprofits
27:14 Final Thoughts and Resources
To Connect with Michelle:
Michelle LinkedIn | GoFundMe Pro
To Connect with Beyond the Donation Podcast:
BTD Podcast | DonorDock LinkedIn | Matt LinkedIn
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