Improve your nonprofit marketing capabilities with this checklist of things to remember when writing a story for your nonprofit.

This downloadable guide is a great resource to print and share with your team, or keep as a reference for yourself. This checklist was created by Global Giving, an excellent resource for nonprofits.

‍

This checklist features practical, helpful reminders and tips, such as these:

• ‍Does your story contain a compelling character who is relatable to your audience? Studies show this approach is more likely to inspire support. Try centering your story on someone your nonprofit has served, and avoid making your organization the hero.
• Does your story include a clear pathway to action—to make a donation, share on social media, or visit a web page for example?

‍

‍

‍

‍