Your nonprofit should have several paths for accepting and attracting donors. But for most nonprofits, your website's donation page is one of the most important. Investing time and energy into improving this page will be well worth your efforts.
Crafting an effective page requires connecting with people emotionally, while also following some design best practices. This checklist will show you the highest return on investment actions you can take to improve your online giving and provide you with actionable next steps for improving your donors' online giving experience.