In this episode of Beyond the Donation, host Matt Bitzegaio chats with Becky Endicott and John McCoy from We Are For Good. They share their journey from university colleagues to founders of a media ecosystem centered around philanthropy and generosity. Becky and John discuss their unique approach to storytelling, community building, and the importance of shifting from transactional to relationship-focused fundraising. They also introduce their 'Impact Uprising' initiative, which aims to create local and global conversations about key issues. The episode delves into practical advice for nonprofit leaders, emphasizing donor engagement and the long game of building movements. Listeners are encouraged to get involved and learn how small actions can collectively make a significant impact.
00:00 Introduction and Guest Welcome
00:22 The Journey of We Are For Good
01:56 Challenges and Transformations
03:57 Building a Community-Centric Approach
08:17 Impact Uprising and Its Growth
16:02 Shifting from Transactional to Relational Fundraising
23:42 Advice for Nonprofit Leaders
32:14 Closing Thoughts and Contact Information
To Connect with We Are For Good:
Website | We Are For Good LinkedIn | Jon LinkedIn | Becky LinkedIn
To Connect with Beyond the Donation Podcast:
BTD Podcast | DonorDock LinkedIn | Matt LinkedIn
