Transparent, honest communication with donors is imperative during a time of crisis or financial uncertainty. Email marketing is one mechanism by which you can continue to communicate in a safe and efficient way. There are some tactical things to consider when communicating with donors. This post will focus on five scenarios in which your organization can use email marketing to effectively engage with your donors.
You may have seen an increase in the number of people doing virtual happy hours with friends or co-workers; in fact, even the DonorDock team has had a few over the past few weeks. It is a great way to stay engaged and see each other “in person”. This concept could also work for one-to-one engagement or small group engagement with key donors.
There comes a time when businesses and nonprofits alike have to pull back and ask themselves a serious question: "What do you mean there's a way to do this that isn't an Excel spreadsheet?" We get it, and understand not using Excel is like not using your right arm for some of you. It's a powerful tool and provides multiple capabilities for data organization and analysis.
Don’t get me wrong – I love Excel…for certain things. As a way to store non-related, tabular style information, Excel is great. It provides rich capabilities for analysis and can do more than most people realize.