The campaign report dashboard shows the numbers a board asks for and the numbers a fundraiser actually uses:
Visual indicators and percent-change callouts sit next to each figure, so the story is legible without anyone doing arithmetic in the meeting.
Put this year's gala against the last two. Or the spring appeal against the fall one. Comparison is the whole point — a campaign total on its own tells you almost nothing, while three of them in a row tells you whether what you changed worked.
Campaign totals roll up from the individual asks. If you want to know which specific solicitation produced the result, that lives in appeal management — a campaign can hold as many appeals as you ran, each with its own channel and its own numbers.
Add the donors who gave to a campaign to a contact list so you can follow up on their impact, or create activities in bulk from the report for the calls that should follow a big gift. A campaign report that ends in a follow-up list is worth more than one that ends in a number.
See also campaigns, appeals, and funds and the fundraising dashboard.
Can I compare campaigns against each other?
Yes. The campaign report dashboard compares performance across up to three campaigns at once, with percent-change indicators between them.
What metrics does a campaign report show?
Total dollars raised, gift counts, donor counts, new versus returning donors, retention rate, second-time donor rate, gift breakdown by size, and anonymous gift totals.
Can I share a campaign report with my board?
Yes. The dashboard downloads as a PDF, and detailed campaign reports can be exported to a spreadsheet or saved and shared inside DonorDock.
How do appeals relate to campaign reports?
Appeals sit under campaigns. Campaign reports give you the total; appeal reports tell you which specific ask produced it.
Can I follow up with campaign donors?
Yes. Donors who gave to a campaign can be added to a contact list or given activities in bulk straight from the report.
Can I see whether a campaign grew from new or existing donors?
Yes. New and returning donor counts are broken out, alongside retention and second-time donor rates.
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