Nonprofits aren’t businesses, but that doesn’t mean we can’t borrow a few power moves. In this eye-opening session, you’ll learn how Fortune 500 companies actually retain customers, build loyalty, and maximize lifetime value — and how to apply those exact same principles to your donor strategy.
We'll break down: What Fortune 500s know about audience segmentation and why it’s your secret weapon, how they turn first-time buyers into brand evangelists (hint: it’s not just emails), the retention metrics that matter — and how to apply them to your fundraising, real-world nonprofit examples that show this works even with a tiny team and budget, and walk away with a checklist of tactics you can implement immediately — and a whole new mindset about donor stewardship.
