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Direct Mail Appeals Guide

10 Tips for Better Direct Mail Appeals

This Guide from the Impact Institute includes 10 tips you can save as a reference for your next mail sent to donors.

This practical guide gives actionable suggestions for writing better donor appeals. So that you can write appeals that genuinely connect with your donors.

"The mailbox continues to be a place to surprise and delight. in a fast-paced world of digital overload, direct mail has become a highly effective way to grab a donor's attention and connect with them emotionally."