Your nonprofit should have several paths for accepting and attracting donors, but for most nonprofits, your website's donation page is one of the most important. Investing time and energy into improving this page will be well worth your efforts.

Donations do not just appear when a donation page is created, and crafting an effective page requires connecting with people emotionally, while also following some design and psychology best practices. this checklist will uncover the highest return on investment actions that you can take to improve your online giving, and provide you with actionable next steps for improving your nonprofits online giving experience.