Lesson 8: Engage Donors Through Email

Giving days are often a part of a nonprofit's fundraising strategies. These may be local, regional, national, or even global days, such as Giving Tuesday. Giving days are often popular because of the sense of urgency and excitement. Nonprofits set fundraising goals and can create opportunities for community and donor engagement through these giving days. Your nonprofit put together a successful giving day, enjoyed the excitement, executed your plan, and hopefully met your goals...but now what? We are here to lay out next steps to help nonprofits carry their success after the giving day and beyond the donation.

DonorDock is providing free Giving Tuesday resources for nonprofits. Our FREE resources include email templates, explainer video, and a Giving Tuesday Toolkit.

Storytelling and creating an impact story are important ideas for nonprofits to consider when creating their marketing material. Sharing an organization’s story can help connect their mission, problem, impact in a personal and powerful way…through sharing their story.