Moving Your Events Online

I'm sure as the new calendar year began, so did the intricate planning and preparing for your organization's events for the year. There's nothing quite like piecing together a fundraising gala or annual event to reconnect with key players in your mission, or to motivate and inspire the community you serve.

Unfortunately, I think we have to face the reality that large live events are probably going to be on hold for quite some time. As those types of events can be a big part of a nonprofit’s annual fundraising totals, this is a blow to more than the social aspect of coming together.

While we all yearn for the excitement and face time with donors that a gala or fundraising event can provide, we must continue to be cognizant of safety and ensuring the health of both our donors and our staff.

The good news is you don’t have to completely cancel your upcoming events – but you will need to pivot – either by postponing or moving your live event to a virtual event. Depending on the type of event you put on, moving to a virtual format can still provide a compelling event to your constituents.

To help in the decision making process related to your events, we have cultivated a handful of resources to help you as you navigate these challenging times.

First, the team over at Get Fully Funded has a great article on salvaging your fundraising event. They do a great job of laying out the pros and cons of postponing or going virtual, and have some great ideas and strategies to help you make the most of the situation.

Another good resource is from GoFundMe. They outline the benefits of online events, and provide some good steps on how to get started. GoFundMe Charity now has some good tools for front-end fundraising, including some event capabilities.

Notably, our friends at Eventbrite have some good resources for you as well. Eventbrite is a widely popular event management solution we integrate with through our connection to Zapier.

In fact, it is so popular, we are going to be doing a two-part series on how to integrate Eventbrite and DonorDock to get the best of both tools. Watch for that series starting next week.

Lastly, check out this video from our good friend, Scott Holdman, from the High Impact Institute for some ideas and encouragement as well.